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Student's Book with Audio CD (Cambridge English for Marketing)
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Student's Book with Audio CD
ISBN: 9780521124607
Course: Professional English - Cambridge English for...
Student's Book with Audio CD (Cambridge English for Marketing)
Professional English - Cambridge English for... Student's Book with Audio CD (Cambridge English for Marketing) Media > Books > Non-Fiction > Education Books Expect Delays of Up to 6 Weeks
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ISBN
9780521124607 (10-digit ISBN: 0521124603)
- Description
- Key Features
- Series Description
- Authentic contexts prepare marketers for the situations they will face in real life.
- Units focus on the functions students need to carry out in their jobs.
- Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
- Audio CD provides listening practice.
- Online Teacher's Notes are available to download for free.
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.
Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.
The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Professional English specialist titles on Job-hunting, Engineerning, Media, Nursing, Engineering and more. All titles are designed for 40 - 60 hours courses and can be used for self-study as well as in the classroom. The course books not only focus on specialist knowledge and vocabulary, but also on improving communication skills.
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.
Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.
The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Key Features
- Authentic contexts prepare marketers for the situations they will face in real life.
- Units focus on the functions students need to carry out in their jobs.
- Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
- Audio CD provides listening practice.
- Online Teacher's Notes are available to download for free.
Series Description
Professional English specialist titles on Job-hunting, Engineerning, Media, Nursing, Engineering and more. All titles are designed for 40 - 60 hours courses and can be used for self-study as well as in the classroom. The course books not only focus on specialist knowledge and vocabulary, but also on improving communication skills.EASY ORDER FORM
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