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Call to Action: Secret Formulas to Improve Online Results
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Call to Action: Secret Formulas to Improve Online Results
ISBN: 9781932226393
General Interest
Call to Action: Secret Formulas to Improve Online Results
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ISBN
9781932226393 (10-digit ISBN: 1932226397)
- Description
- Series Description
Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by the legendary Eisenbrothers, Bryan and Jeffrey, founders of Future Now, Inc. Since the company's inception in 1998, Future Now has pioneered the science and art of online conversion, focusing exclusively on helping clients persuade and convert their traffic into leads, customers, and sales based on their proprietary Persuasion Architecture and proven conversion-rate optimization techniques.Within the pages of this fabulous hardback, Bryan and Jeffrey will walk you through the 5 phases of web site development, from the critical planning phase, to developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applications learned from years of experience "in the trenches." You will learn about persona-based design and persuasion scenarios, how to choose and evaluate key performance in-dicators, and how to distinguish copy that will earn its keep, along with dozens of other insights, each one worth ten times the price of the book.Call to Action will help you understand the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing.Bryan and Jeffrey also bring you the voices of specialists in the industry, offering strategies and tips from those who have successfully turned principle into practice.The most comprehensive book of its kind, Call to Action is both a step-by-step, how-to manual and a treatise on the true nature of conversion.Published 2005
Various books -- all for a bargain!
Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by the legendary Eisenbrothers, Bryan and Jeffrey, founders of Future Now, Inc. Since the company's inception in 1998, Future Now has pioneered the science and art of online conversion, focusing exclusively on helping clients persuade and convert their traffic into leads, customers, and sales based on their proprietary Persuasion Architecture and proven conversion-rate optimization techniques.Within the pages of this fabulous hardback, Bryan and Jeffrey will walk you through the 5 phases of web site development, from the critical planning phase, to developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applications learned from years of experience "in the trenches." You will learn about persona-based design and persuasion scenarios, how to choose and evaluate key performance in-dicators, and how to distinguish copy that will earn its keep, along with dozens of other insights, each one worth ten times the price of the book.Call to Action will help you understand the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing.Bryan and Jeffrey also bring you the voices of specialists in the industry, offering strategies and tips from those who have successfully turned principle into practice.The most comprehensive book of its kind, Call to Action is both a step-by-step, how-to manual and a treatise on the true nature of conversion.Published 2005
Series Description
Various books -- all for a bargain!
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